If you want to read an interesting interview with the General Manager of Topps Warren Friss go to:
The Beckett interview tells how Friss wants to get kids back to collecting cards but unless Topps lowers prices and makes cards that will attract a generation that loves video games, cell phones and computers it will not work.
Finding a way to make worthwhile CD cards is one way to get kids interested. Upper Deck tried this approach but it was too soon. Now that more can be done it can work. For instance instead of a product of base cards and jersey/autograph cards make a product with base cards (500-700 card set) with interactive CD's as the inserts.