Sports Illustrated has an excellent article on the baseball card industry. It tells how it is dying because the market has been flooded with too much product and the cost of the product has become too expensive.
Here is a link to the article http://sportsillustrated.cnn.com/vault/article/magazine/MAG1159241/index.htm
I have to say that I agree with the article, but if MLB is right and Topps can handle the baseball card market alone then maybe things will work out as there will be less product and cheaper products. If anyone has noticed the Major League Baseball Network has been showing Topps baseball card commercials.
One of the things that the industry needs to do is move into the 21st century. They once tried cd baseball cards at Upper Deck. They weren't that great but there is better technology now and cost would be less and its one way to attract kids. Make CD cards of players like Jeter, Pujols and Lincecum and have stats and video highlights on each card.
Its a bad economy and people can't afford $100-200 boxes of cards. Go cheaper and get more creative for the 21st century and maybe the industry will survive.